The Archive
Complete archive of 194 marketing lessons, case studies, and insights by Brett McFall.
Hey I received this question recently, “Where did your interest for marketing and advertising first begin?” In fact, I get it quite a lot, so I thought I’d share the answer with you here… While working at the Tandy Electronics Advertising Department for 7 years, I was fairly happy. I knew there was a lot […]
I left school at 18 after completing my final exams, hoping that I would get into university so I could study to become a psychologist. But my marks were woeful. I didn’t have a chance of being accepted. In fact, I ended up failing English, with a score of just 38%. Must have been the […]
Back in 2002, I travelled 15 hours in a plane to learn from one man. The King of Copywriting. A writer with such cut-through you could barely take your eyes off the page. That event changed my life forever. Sadly, today is he gone. Gary Halbert. And I think one of his best friends sums […]
You won’t believe the difference what I’m about to reveal, will make to your business. This is a secret I learned from writing over 10,000 sales messages during the past 18 years. Pure money in the bank. Nothing to sign up for. Nothing to buy. Get this secret here: https://brettmcfall.com/2words.pdf Warmly Brett P.S. Actually here’s […]
You may remember that late last year I spoke at my first seminar in Jakarta, Indonesia. Well… those 300 people were so excited to learn about the internet I could not beleive it. A smaller group of around 20 people then decided to spend an extra day with me to learn about how to create […]
I always have my ear to the ground of what’s hot and what’s not on the internet … especially when it comes to marketing. So just heard about this one today. It’s from a company in Singapore that has produced a site where you can watch over 200 online videos of some of the best […]
Well if you couldn’t be at McEbay Day, you missed some critical news regarding how you can turn eBay into a business for yourself. Here is a glimpse of what went down on the Gold Coast, Australia (this is from my own little digital video camera, not the professional crew’s)… If you’d to own the […]
I’ve just interviewed Stephen Pierce who if you don’t know, is an internet expert who’s had many “million dollar days.†Well he just revealed something quite amazing – the BIGGEST mistake that most beginners make online. You’ve got to hear it. It could change your future dramatically. HERE’S HOW TO GET IT: 1) Go to: […]
Hey folks… though you might like to see something interesting. This is an interview I did in Japan in early January, after I held a small workshop. I totally love Japan. The interview will become part of a very big information product just for the Japanese market. And as I don’t speak Japanese yet, you’ll […]
You’re not being told the full story. I don’t know if you’ve been caught up in the wave of interest and excitement over the “docu-movie” sweeping the world, “The Secret” – but chances are you’re going to hear about it very soon if you haven’t. There is something about it which I feel I have […]
Happy new year to you! Well I’m looking forward to an exciting 2007. And to start it off I can finally reveal a secret I’ve been sitting on for 7 months. This little-known husband and wife team just made over $65,000 in 30 days from home! And guess what? They work around 2 hours a […]
Hello my friend, It’s Christmas Day and really… you shouldn’t be at your computer. Well come to think of it, either should I. But you know what? I’m not really at my computer. I’m sitting down and communicating with you. That’s what I’m doing. And to me, Christmas is about that, don’t you agree? That’s […]