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Try this technique out in your marketing right now 2/22/2007

Posted by Brett McFall in : General , trackback

You won’t believe the difference what I’m about to reveal, will make to your business. This is a secret I learned from writing over 10,000 sales messages during the past 18 years.

Pure money in the bank. Nothing to sign up for. Nothing to buy. Get this secret here:

http://www.brettmcfall.com/2words.pdf

Warmly
Brett

P.S. Actually here’s what one of my subscribers thinks about it:

Dear Brett

Thank you so much for this informative pdf.

Everyone always says, sell the benefits, not the features.

Everytime I write copy for anything I look back read over it and think, feature, feature, feature. But that is what is in there! How do I change those features into benefits?

I’ve tried how it will make them feel, list what they are going to get in no uncertain terms, but they are always in the form of features, not benefits.

Your technique is so simple yet glaringly obvious that I had a slap myself in the forehead epiphany.

So, what I could say instead of:

1. Tips to help you decide which wholesale items you are after and then source them yourself, without ever having to pay expensive directory subscriptions or membership fees.

is:

1. Tips to help you decide which wholesale items you are after and then source them yourself, which means you won’t ever have to pay expensive
directory subscriptions or membership fees.

GOLD.

I have started rewriting parts of my sales page already.

For this, I thank you.

Anxiously awaiting your next email,

Warm Regards
Lesley
lesley@wholesalehub.co.nz

Comments»

1. Dave Stevens - 2/27/2007

Brett UDAMAN!

I have been wanting to comment forever so I may wonder abit. I just want to thank you for your giving nature in your teachings I will adopt the same philosophy. The World Internet Summit is incredible..I just happen to get some video and it was awesome. Your colleague who retired from the Summit must be kicking himself….(im on his lists) and I can tell. One thing that bothers me though is this……In your “challenge” where you used to take a person form the audience and create a product now you use real experts, I hope I dont have a “peasant” mentality but its difficult for me to go to Patric Chans blog and see he just hit a Million Dollar mark and he makes even more at the summit when it could have been a regular person….or Now you will be using Mr. Filsaime….I just dont think its the same to see a Newbie do it as a millionaire who has years of groundwork already laid out. I understand your premise to watch over his shoulder but here on my computer is not the same resources as an expert. In parting I want to say Im a fan and a student forever.