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	<title>Brett McFall Blog &#187; A marketing lesson from Kuala Lumpur</title>
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		<title>A marketing lesson from Kuala Lumpur</title>
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		<pubDate>Sat, 18 Nov 2006 08:17:21 +0000</pubDate>
		<dc:creator>Brett McFall</dc:creator>
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		<description><![CDATA[So&#8230;. what is it about your business&#8230; your product &#8230; or your service that is DIFFERENT? Why should I do business with you? Can you answer that question? Can you really? And don&#8217;t answer with &#8220;better service&#8221; &#8230; &#8220;better value&#8221; &#8230; or &#8220;better quality.&#8221; EVERY business should provide this. What you need to do &#8230; [...]]]></description>
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