The Simple Things
Stopping
You From
Getting What You Want
From:
Brett McFall
THE MCFALL REPORT
The World's Best
Advertising Secrets - MADE SIMPLE
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Mike:
Brett, what I want to talk with you about
is the importance of mind set when looking to
achieve success or happiness, or basically when
trying to create the life of your dreams.
So how
important is mind set ‑ as far as you're concerned?
Brett:
I believe it's critical. I think that without the right
mind set, then nothing that I teach you, or that anyone
actually teaches you, or anything that you read, anything
you watch, or anything you hear ‑ nothing can happen unless
you have the right mind set.
It's a little bit of an
invisible thing, because I've certainly found out over the
past seven years of training people, that most people don't
realize that “mind set” exists. It's like an invisible wall.
So, they'll go and try and
learn some new information or change the course of their
lives, by reading a book or listening to a CD. And then
perhaps wonder why things aren't working out the way that
they've learnt that it should.
In nearly every case I've found it really all comes back to
you as a person as to how you are communicating to
yourself and it does come down to mind set.
That's what it's all about.
How you're actually speaking to yourself. How you're
thinking. The process of thinking is what I've
found separates the really successful people from those who
want to be successful.
“How you
think makes all the difference…”
I get to deal with a lot of
the best minds in the world in terms of Internet marketing
in particular. I see a lot of similarities between all of
them and it has a lot to do with how they think.
One thing, I do see from the experts who are super
successful, is that they ask different questions.
Here's what I mean: A lot of people when confronted with
having to learn something new or challenging often decide
that, 'Gee, I don’t think I can do that.’
Now, what happens with the
successful people in my experience is that whenever they
need to understand something that is brand new or fresh,
they ask themselves, 'I wonder how I can make that
happen?'
And their whole view … even
if they don't really know everything about it, they don't
know all the answers, and they can't see all the exits or
all the information … is based around asking themselves, 'I wonder how? Maybe we could do this or that?'
Basically it's a mind set of possibility. Even if you don't
know everything, we need to learn as we go. We need to take
the bits that we do know and act on them, and the parts we
don’t know, we need to ask HOW we’re going to learn them.
Just having that mind set
alone will change your future, because you won't be stopping
yourself. You won't be putting up barriers up, these
invisible barriers that stop you. Suddenly, you start
thinking “well I don't know the whole picture yet but
what if I do the bit I do know and I can learn the rest as I
go. At the end of the day I’ll know it all, but first things
first.”
I'll tell you what, that
makes life a very exciting journey. So I think mind set is
critical. If you ever try to learn anything or change
anything or do something … how you look at it and how you
see the world will determine how much action you take. Which
determines how successful you will be at it.
If you try doing something ‑ a challenge let’s say, and you
think, 'I'm not sure I want to go here, I don't think I'm
going to do very good,' instantly, you're brain is
getting messages from you that it shouldn’t give 100%
towards the task.
But if your view is
‘Damn! I know I can do this. I just need to learn how!'
And you keep on persisting, it's amazing how opportunities
come up that you didn't see before.
They were always there but
you need to make your brain see what is truly there. Because
honestly, it's critical!
One of the things I do is
teach people to start a brand new life using the Internet.
That's what my expertise is. So, it's a fresh start. If you
don't get your mind set correct, right at the very
beginning, then how are you going to learn all of the
information that you need to learn?
It's easier if you're an expert in something right now.
Maybe your job, or your business and you learn a little bit
extra here and there. That's easy, because you already have
a track record of doing something, of applying things and
being successful in certain ways.
But when you're trying
something new, it is critical that your attitude is in the
right frame of mind, because let's say you get the wrong
information ‑ that's all right, you can eventually get the
right information but you can't get yourself a new brain!
It's very important to have your mind open to what can
happen, to be thinking of possibility. To
think, 'well OK, eventually I'll get there, I mean
what if I make mistakes? Hey that's OK if I make a mistake,
I've just found another way not to do something!'
So 'possibility' thinking is
critical in everything we do in life.
Mike:
Right, so it's like a process of engaging
your brain rather than switching it off?
Brett:
Well this is the thing. You're brain will always be there.
Till the day you die, your brain will be there. So you can
either get it to help you or to hinder you. You are in total
control.
I believe it's never about the knowledge, because you
can always get the knowledge, but you can only get that
knowledge once you have this possibility mind set where you
think 'I'm going to learn it, I'm going to learn, I'm
going to find a way through ‑even if I don't know
everything, I'm going to find a way through.'
It’s possible that the person
reading this right now has fallen into a cynical way of
looking at life. I hate cynicism, I hate it, absolutely hate
it.
Basically cynicism means that
in the past, you've tried a few things, they haven't worked
and so therefore because of that experience, you make a
decision that anything related to that activity doesn’t work
also. And so you block it all out.
It’s a way of protecting
yourself from future disappointments. A way of blocking out
potential “pain.”
So therefore, you can have a “nice secure” way of looking at
the world because you “know what happens.” But see, once you
do that, then you don't look for anymore possibilities.
And that's where cynicism really starts to affect you in a
negative way. It's because you've been hurt in the past,
something has happened or someone's done something to you
and now today, you protect yourself by not actually striving
any further.
By pretending you know what
the world's really all about, that whole belief actually
ends up being a self‑fulfilling prophecy. When you stop
looking for new opportunities, when you stop believing in
the possibilities, that's when those things will shut down.
When just changing that all
around and thinking, “how about I give this another
try? How about maybe I change the way I look at the world,
the way I see it, so maybe I'll see some new things?” … can make the world of difference.
Mike:
Great. So presumably Brett, you didn't know this
information all your life, so before you became successful,
before you availed yourself of the opportunities that made
the difference in your life, what was happening for you
then?
Brett:
I think I was a lucky kid actually. When I was young, I was
the youngest of three boys so by the time I was growing up
my parents – which till this day are very positive people -
had the 'bringing up the kids' thing down‑pat.
So they knew what they were
doing. I think some parents struggle with the first child on
want to say, what to do and what sort of leadership to
provide. By the time I came along they were much more
relaxed, so I think I ended up with a fairly positive
attitude.
I was predisposed to looking at the bright side of life, to
see what 'could' be done instead of what ‘couldn’t.’ One of
the real changes for me was when I was 12 years old, my
parents were in Amway (which I'm sure there's a good chance
the reader has heard of) which is a very successful
multi‑level marketing company.
They were in it for a couple
of years, until they got disillusioned with it. Some people
were very successful with that company but certainly there
were many that were on the side which weren’t.
But what I got from it was
this, by being involved in that environment, was very
positive. I would go along to seminars with my Mum and Dad
and I'd hear tapes from some of the motivational speakers. I
remember deciding at the age of 12 or 13 ‑ from what I
heard from the pump‑up sessions that would go on regularly
within Amway ‑ I realized that I would love to be a
motivational speaker one day and it was just a dream.
I thought it be a good thing
to do because you help so many people. And so through this
period I would listen to the information, which is all about
inner possibility and about making sure you never give up
etc.
So, I was getting very positive input regardless of the
business medium. And then I started to use it. I played
cricket quite competitively. And I would use my mind set to
become a really good bowler.. And I achieved lot of goals in
cricket just because of having the right attitude. And so
little successes like this along the way built upon each
other.
And once you have the momentum that's when you have power.
When you’ve had success here and a success there. Even
though they in themselves might be small, those successes
build up and give you a lot of inner faith in yourself.
Until basically I started then to mature and get a job and
my attitude followed me through.
So I am very fortunate, very, very lucky and because I think
I had a head start because I realized so early on about mind
set, and it wasn't drummed me into or anything. I just
discovered it and I thought 'gee, that sounds to me like
the right way to think and the right way to approach things.’
So without realizing what was
actually happening at the time, that's how I got my start
and how I started searching for wanting to be more and do
more in life and definitely had that confidence to go after
it.
Basically that was my start in my teens but then obviously
you need some structure. And the structure comes from
learning more, applying it and in particular -
“immersive learning.” I think one of the most
successful ways to learn properly is to undergo
“immersive learning.”
And what I mean by that is
that I would actually read books intensively. I would read
them and take notes and if they actually asked me to do
something. I would take part in the procedures.
Books by people like Anthony
Robbins and Stephen Cover - I believe they are two of the
best leaders in the word in terms of motivation, mind set,
attitude, values and principles.
They were two very big teachers for me. But I am the sort of
person that when I read a book, if it asks me to perform an
exercise - well I do it!
Now there's no genius in that
but I tell you what, a lot of people just do not do that.
They just do not actually want to take that first step and
if you can just get yourself to take these little steps at
the start, then taking the bigger step later on is easy.
Right now I am actually learning how to surf. I’m getting
one-on-one lessons. I live on the beach so I'm now learning
how to surf. I am an absolute beginner.
My teacher tells me that what most people do is they come to
him and they basically want to be standing up on the surf
board within the first lesson. Now it is not a huge
possibility. There is a lot of things to learn and not very
many people get to start up and surf on their first go.
Whereas from the first day I
just wanted to know the basics. I wanted to know how to lie
down on the board first. To actually feel what's its like to
catch a wave. To understand the difference between a good
wave and a bad one. And then step it up from there.
See if you try to master a
level 3 skill, when you’re only at level 1,
meaning you’re falling off the board all the time because
you haven’t done the basics, you’re going to get frustrated.
You might even get hurt. And so the chances of you giving up
are much higher.
The learning process is very important. If you can just have
little successes along the way by taking the small steps,
then the big steps come so much faster and they are so much
better because you are ready for them.
Many people like going from a
beginner to expert really quickly. I don't think that's an
effective way to learn at all. I think our brains need a
process. And our brains need time to learn things properly.
Yeah, you can always find quicker ways and short cuts, but
the learning process never changes. And so here's something
I would like the reader to remember right now - and it
certainly works for me and I do teach it around the world.
If you are going to be
learning something or trying something new, my suggestion to
you is to ‘get bored with each step before you try the next
one.’
Make sense? Get bored with it
before you try the next step. Now why would I say that?
Here’s why…
If you get bored with
‘Step one’, what is that telling you? Your body and your
brain are letting you know 'OK, I am done here. I have
learnt all I need to know, in fact I am no longer even
getting any mental stimulation from it, which means I must
know it.'
Because while we are learning
something, we enjoy it. When we stop learning, we get bored.
Which means we’re ready for the next step.
That's a principle. It's a universal principal. It's a very,
very pleasurable process.
If you have a ten step
process to do something, and you follow that process of
getting bored with one step before progressing to another,
then you will truly master each of the steps.
And you will be much more
powerful, much more effective by the tenth step than you
ever would have by quickly rushing through them and try and
fast forwarding the process.
So, I hope that helps the
reader because I use it everyday. I have used it for at
least the past seven years intensively.
With my surfing lessons,
these first two or three lessons these are the slowest part
of all. You don't really know what you are doing but you are
feeling it out and you are training your brain .
Here's another analogy - I
did some jet skiing a little while ago. It was the first
time I’d done it. So you hire the jet ski for a half‑hour
session. I was out with my brothers. My brothers were
zipping around the coast because they had done it before.
Now, the natural thing would be try to keep up with them.
But I didn't do that because I know how the brain works. I
know what it takes to learn stuff really effectively.
So, for the first 15 minutes
I trained my brain and so I took it slow, I learned how to
corner, I learned how to speed up, I just had a feel with
the Jet Ski. And by the end of 15 minutes, I had the skills
I needed.
So, I had done my learning in 15 minutes and then had the
second 15 minutes to actually then start and use it. Now
it’s a simple analogy I know, but if you just take the time
to do that little learning process and do the principles, do
the slowest steps properly at the start, then that's when
everything actually speeds up.
Why? Because you haven’t left
any thing out. By the time you get to the part you really
want to get to - the exciting bit - it happens fast because
you know everything you need. So get bored first, then move
on.
Mike:
It's kind of like the short cut to the long way around.
Brett:
Yeah, that's right. It absolutely is, I mean, to get there
fast, go slow.
Mike:
So I suppose when you became a copywriter and when you
started to look into the Internet marketing business - which
is effectively what made you so successful - how long did it
take from the start to where you are now, to actually start
to see results?
Brett:
Really, fairly quickly. No matter who you are you would
sooner have fast results than slow results, right?
So we are always striving for
that, and how that can happen is if you learn the right
information. There are two ways of doing things: the slow
way and the smart way.
The slow way is a trial and
error way where you do it yourself, you learn from your
mistakes and then you improve as you go.
Now when I first started out
in my own business at age 18, I was then working for other
people for about 11 years. So I was an employee. I just
learned from my own mistakes and from the company's
mistakes.
But I didn't have any extra learning coming in to show me
how to have my own business. I always wanted my own
business. I always knew that's where I would end up. But it
took me 11 years to get there.
Now so what I might say is
that that was the slow way. And so what changed was when I
started getting some extra learning, as in learning the
right things from people who were actually doing what I
wanted to do.
I would attend seminars, I would read books, I would listen
to CDs and I would hear what they were doing. Then I would
simply copy what they were doing. So when I was learning my
craft of copy writing - copy writing is about writing
words on a page that make people buy – and stopped
learning from all the corporate people and instead started
learning from those guys who were actually earning hundreds
of thousands, even millions of dollars a year … that's when
my results changed dramatically.
So, when it came to the Internet I suddenly had this key
knowledge, this essential knowledge about how to get results
very, very quickly and that's when things really started to
change for me.
It really would not have
mattered if I had applied my knowledge to real estate or
shares or any other business really. I would have got very,
very quick results. And when it came to the Internet, I was
getting results inside the first six to eight months.
As in, my subscribers to my
newsletter, which is a free newsletter, my subscribers went
from like about a hundred to a thousand inside the first six
months. And those subscribers all came to me for free
because I was learning how to use the search engines to
bring people to my website.
Once I had thousand people on
my database whom I could then email anytime I wanted
for free(this is what's great about email) -
it meant I could email those one thousand people with an
offer of a CD I’d recorded or an eBook that I'd written.
I could email those 1,000
people and have about 20 to 30 of them buy straight away.
Now, 30 people buying at $50‑$100 is really good money for
very little effort. And once you get those sorts of
successes, it’s very easy to build on those and bring money
in with very little effort and with no marketing costs.
Once that started happening, I started attending seminars
myself to see how all these people were doing it. I asked
questions, and that's when things really went through the
roof.
So, from the starting on the
Internet for me, within about six months I was having
results‑I was actually making money. The whole concept of
making money on the Internet just blew my mind because
before the Internet, I would write advertisements that would
go in magazines or newspapers.
And they might sell, say, an
audio tape that I've made, because I teach people how to do
copyrighting in their business and so I actually made
products for them to learn from So, I'd have to place the ad
six weeks before the ad appears, that's what you have to do
with magazines, and then you have to pay up‑front.
With the Internet, it blew my mind. Hold on, if I could have
a website that was online 24 hours a day, not only could
Australians see it but everyone else around the world could
potentially visit my website.
That really took me back and
I thought, 'Wow! That is amazing!' So, I quickly put up a
web page and I write my first sales letter and the first
product I sold was, 'The Lazy Way to Advertising
Riches.'
It still sells from my
website today, and it sells for $119 (Australian). That
product started selling within the first six months of me
being online. Basically, it's a web page, and a link to go
and order it and give your money, and then I basically send
you out the course through the mail. That's all I did but
that's how quick it was. It doesn't have to get anymore
complicated.
Basically you need a website, you need a product, and you
need traffic. And, I was able to get all three happening
inside the first six months ‑ so very, very quick.
Let's just look at that six
months ‑ that was me getting bored and then moving on to the
next subject, right? The first six months I learnt very,
very simple methods but very powerful methods. By the time
six months were up, bang! I was making money and the system
was in the bag. That was now turning over and it has been
turning over since I first started about seven years ago ‑ I
get confused because it all happened so quickly, right?
J
After that first six months, I setup a system and it just
ticks over. So, I set it and I forget it and the book just
sells. After that then it's just all a matter of scale. So
instead of 1,000 subscribers, I then went to 2,000 … then
4,000, then to 6, then to 8.
So as you get more
subscribers all wanting to be in your database, then all the
numbers change as well. And that's when I got involved with
teaching people how to do what I do - which is how I got
involved in creating
World Internet Summit.
In fact, we get the best
internet experts from all around the world, not just me, to
teach people how they make their money and how they make
their businesses successful on the Internet.
Mike:
Brett, a lot of people when they don't
see results by a certain point, begin to feel disheartened.
So, did you go through any of those emotional stages
yourself or did you have crises of faith around them, and if
so, what actually kept you going through that?
Brett:
Well, here's how I tend to look at things and this is
pretty critical: I tend to try to look at things as a
scientist. And, what I mean by that is, if you look at
something the way a scientist actually does, you're
basically there to test it and measure what works and what
doesn't.
You stop using the things
that don't work, and you keep using the things that do.
That's all a scientist does. He does not get emotionally
involved in the end result; he just wants results, in
general.
And so, if you will do this,
suddenly you will find success so much easier to achieve and
here's why. As human beings, as mental creatures, we hate
experiencing emotional and mental pain.
We'll avoid it like the
plague. We hate getting hurt, we hate making mistakes, and
we hate feeling bad about ourselves. And in life, we need
this. This is what keeps us on the right track, right? We're
always chasing the good things, the positive stuff‑‑the
things which give us pleasure.
So, when you're running a business and when you're trying
new things which in business don't always work on the first
try, what some people do is that they interpret it as a bad
experience for them.
They take it personally. They
think, 'Gee, I failed' and they turn it into a real
negative. And, they stop trying. They don't want to try it
again because, 'That might make me feel bad. I might
actually feel like a loser again. I might actually not
succeed. I might fail again and I don't want to feel like
that!'
When what's really happening, is not like that at all. If we
tried 10 different techniques to succeed in business on the
Internet, and nine of them fail but one works, that's a
success.
That's a success because we
now know which nine methods didn’t work and which one did –
our results prove it! And so you keep pursuing the one that
does work, while dropping the other 9. And by having that
process, I've never actually gone through a stage where I
thought, 'I want to give it all up. I've had enough.'
Now, I’ve got to tell you also that I've made a lot of
mistakes because I don't know everything about the Internet.
I know a lot about copywriting but I still don't know
everything about copyrighting.
You’re always going to get
things wrong, so you’ve got to feel happy about the
mistakes, not feel bad about them.
By changing your mind set in
how you communicate this to yourself, the results are
dramatically different because you can start getting some
pleasure.
For instance, if you make
nine mistakes but get one success, then you start getting
some pleasure from making those mistakes as in,
'Great! All right! I've eliminated those nine ways. Now,
I'll get on to the one that does work.' That's when
things really start to change because you become less afraid
to try new things.
And, that's what a lot of
people struggle with‑they don't want to make fools of
themselves.
Let's say that you want to
try something new in business. Now, it's a bit scary, and
guess what? You might try it out and it may not work. Then
you might find that your partner then looks at you in a
certain way and makes you feel stupid for even trying. Isn't that just possible?
And might this actually
influence you in terms of how much effort you put in next
time? After all, you don't want to look foolish in front of
your family, your friends, and your partner, for a second
time or a third time, right? In fact, you might just want to
keep it to yourself in case you do fail again, true?
Now, what I'm just saying
there is that's the natural human way of reacting to things.
But, if we change the way we look at things, change the way
we see the world, and look at it as a whole scientific
experiment – then it means you're actually planning to
make mistakes so you can find the success.
You become like a scientist ‑
you become unemotional about whether you lose or win. All
you become passionate about is actually making sure you do
it.
And so, it's very important
there to make sure you associate the pleasure, the fun
stuff, the exciting stuff, all the stuff you love ‑ to doing
the whole process. Not just tying your happiness to when you
get things right, but to the good and the bad.
And getting some momentum
about it? So, you try a little step here and there. And no
matter what, you keep on trying because it's all the
result‑very, very important.
Mike:
Alright. So, what's the
definition of success to you, Brett?
Brett:
To me, I think success is just simply setting a goal and
keeping on going until you get what you want.
Certainly in my experience
I’ve found that around 80 percent of people give up way too
easily, way too early. So, they're looking for the easy win.
No matter what it is you're going for, 80 percent of the
people actually tend to back off and then try something
else.
So, to me, success is simply
wanting to do something and then never giving up until you
get what you want. And the good thing is, with so many other
people prepared to give up prematurely, your chances of
success are pretty good.
Now, let's say it takes you
30 years to achieve a goal. Would that be OK? How good would
you feel after 30 years when you finally get there? But, of
course, if it happens in the next three months, that would
be pretty good also. But it's not going to happen unless you
actually take some action.
So if you hate
failing then you should actually try more! Because if you
don't try anything then you are going to fail anyway aren’t
you?.
I'll say that again, if you
hate failing, then you should try failing more. Because if
you don't start something right now then you've already
failed. And that's the thing you hate, right? Failing?
So at least get in the game
and try something, because eventually, if you choose right
now to never ever ever give up, you WILL achieve your goal
eventually won’t you?
And let’s look at the worst case scenario. Let's say you
don't achieve your goal and you're 90 years of age and you
still haven't achieved it – but you're still bound to be
closer to your goal when you're 90 than you are right now,
true? So at least that will be some form of success.
To me there is no losing, you can really only win. Why?
Because you'll learn so much anyway.
Mike:
Brett, can I ask you if you've got
three favorite books which you could recommend
for me to the audience, to change their minds?
Brett:
Yeah, sure thing. The first book I think everyone should
read is Stephen Covey's 'Seven Habits of Highly
Effective People.'
Goodness, it's been out for
at least, I think, fifteen years, and a book doesn't stay
around that long and stay as a top seller if it doesn't have
something really worthwhile in it.
Books come and go these days,
and it doesn't take long for a book to turn into a sleep
within the first six months. If people don't like it, it
doesn't sell and it doesn't come back on the shelves. That's
true, but if a book sticks around for a decade or 15 years
or longer you know it's got something really worthwhile in
it.
Why do I recommend that book? Because I believe it
teaches you the principles, you need to know about life
and about having a much, much clearer view of life.
FACT: You see the world differently than I do. It all
depends on what experiences you've had in your life, what
beliefs you have, if you've had negative experiences,
positive experiences, etc. These will all tend to influence
the way you look at the world.
It will tend to influence the
way you think about people, whether you think they're good
or they're bad in general. So it's very important to get a
much more accurate view of life.
What that book does, is gives you the absolute principle
based, rock solid way to see your life. So suddenly you have
the right map, the right map and that's really, really
important in life.
Now, the second book I want to recommend is Anthony Robbins'
'Awaken The Giant Within.'
Now these are books that you've probably heard of, right?
But again, with 'Awaken The Giant,' it's been around for at
least 15 years, longer even. So again, a book doesn't last
that long unless it's got something really powerful in it.
Now, why would I suggest that one? Well, the first book, by
Stephen Covey, teaches you the principles of how to live a
really effective life, how to have everything in balance;
family, money, your physical, your well‑being, your mental
side, and have it all working as one beautiful, balanced
life.
With Anthony Robbins' book, what he teaches you is how to
make sure you do what you need to do to make sure it
happens. So the first book shows you what to do, the second
book shows you how to make sure you actually do what you
should do. So to me, they're beautifully paired and they
work really, really well together.
Now, in terms of books, those are the only two that I ever
recommend as rock solid books you've got to get, you've got
to read, you've got to apply.
Outside of that there are
hundreds I could suggest but I won't even suggest them here,
I just think get those two right and your life will change,
or at least you'll be able to know how to get where you want
to go; how to have fun doing it; and how to have a life that
you really love.
For instance, in your life right now, I'm talking to you,
the reader. In your life right now, how happy do you feel?
How satisfied with your life
do you feel?
How much energy do you have?
Do you regularly feel a bit
down?
Do you regularly feel low in
energy?
Do you regularly feel that
you just can't get ahead? You just cannot change?
If you do, then these books will help you turn that around
and actually get back to where your life should be. So I
recommend those two books, I think you should go out and buy
them today if you haven't already. If you've already got
them but you're still not applying what's in them, you need
to read them again and this time, get serious.
This time actually take a
notebook with you and write down notes as you go because
what we've found is as you write and you read, you learn and
you learn much more effectively and you actually remember
the information for much, much longer periods.
It's all about remembering.
The thing back in school was when you sat for an at the end
of the term, the test was not about how much you knew, the
test was about how much you remembered.
It's about how much you
remembered because most of the stuff you know when you're
taught it in school in a class, let's say mathematics or
English, at that moment when the teacher is teaching you it,
chances are you actually understand it.
You nod your head, you get
it, and it makes sense. If it doesn’t, you put your hand up
and ask a question.
Then six months later when
you're tested, the problem arises when you don't remember
what you learned. So one of the biggest problems we have in
this world in terms of learning is remembering what we were
taught.
And so one of the most
effective ways to learn is to not only read something, but
to also write it down. Writing down what you're learning
engages your brain in a whole other way.
Another way to really
effectively learn is to teach someone else what you've just
learned. In fact, you end up teaching yourself by teaching
someone else.
It's a very powerful process.
In fact, it doubles the learning effectiveness.
By actually teaching someone else what you’ve just learned,
inside the next two weeks you remember 90% of what you
learned as opposed to 50%.
See, when we're engaged in
one‑on‑one coaching, when we're engaged with a mentor, we
remember much more because we get to apply what we learn.
But when we come back to reading books or just watching
DVDs, the amount of that we actually remember reduces at an
amazing rate. In fact, if you'll only read something (and
don’t take any notes or teach it to someone else), after
two weeks you'll remember just 50% of what you learned.
But if you've actually taken part in the process and written
things down and asked questions, you'll remember up to 90%
of what you learned. So it's one thing to learn all this
stuff and read all these books, but I'm more focused on how
are you going to make sure you remember it? How are you
going to learn it effectively?
I just gave you the titles of 2 books you should read, but
how are you going to make sure you take what's in those
books and apply it to your life?
Writing them down and
teaching someone else about them are two great ways to make
sure you actually get much more better value for your money,
but more important is to take action on what you learned. So
I hope that helps you out.
Mike:
Great. Well, thanks, Brett. There's some absolutely
fantastic killer information in there. I believe we can get
some people to take some action
Brett:
I hope so. In fact, it's no longer up to us. If you're
reading this right now, who's it up to? You have two choices
- you can either say, Yeah, that was interesting, " and then
put it down and walk away. Or you can do something with it
right now. You can actually make some notes, you can make
some decisions immediately.
Which one will you be? You obviously read this
interview for a reason. You wanted to get something out of
it. Otherwise, you would not have bothered. You're not doing
this for your own pleasure. You did this with a specific
reason in mind.
I don't know what that reason is but I know that you have
one. So right now you have two choices. You can either do
something with it or let it go. If you let it go, how happy
will you be? If you let it go, how much are you going to
achieve? How much less are you going to get from your life
if you don't do anything with it?
Now let's look on the other side. Let's say
you actually do something with the information you've just
read. You made the extra notes, you made some decisions, you
actually go and decide to attend a seminar or buy a book or
do something with what you're thinking about in your brain
right now.
What could be the difference?
What could be the real difference?
Imagine a year of you taking
action and learning as you go, of being scientific in your
approach, and seeing what works and what doesn't, of getting
bored before you take the next step, of failing more so you
can actually succeed. What would be the result of doing
that?
The result now is in your
hands. And so here it comes down to the most important part
of all. Taking action. What action are you going to take
right now? What action are you going to take right now from
reading this interview?
Only you know, my friend. But I wish you the very best and
if you'll just agree, just make a decision to never, ever
give up, you can actually achieve that goal.
Start with the first step,
make them small ones, and increase as you go.
ABOUT THE AUTHOR: Brett McFall specializes in teaching people how to rapidly
improve their results in marketing their product or service.
Brett McFall has written over 10,000 sales messages for 153
different industries since 1989 and is co-founder of the
world’s biggest internet business seminar, World Internet
Summit. To get instant access to marketing reports, products
and LIVE training, visit:
http://www.brettmcfall.com
