How To Holiday In Hawaii ... Anytime You Want ... Using NONE Of Your Own Money

From: Brett McFall

THE MCFALL REPORT

The World's Best Advertising Secrets - MADE SIMPLE

Hey bud,

I just did an interview. And afterwards I thought  ... "you know, I covered some info there that would be pretty important to my subscribers."

And if the headline at the top of the page interests you, then you need to read it right now. Especially if you're interested in creating streams of income.

Yep, the internet is fast becoming THE new way to create wealth.
Why? Because you can create streams of income out of virtually nothing.

Streams of income that can pay off an investment house... pay off your car ... and yes, even a holiday to Hawaii (or somewhere else that does it for you).

Anyway, let's get this information into your brain before you start losing interest and turn on "Who Wants To Be A Millionaire?"

The Interviewers are TED CIUBA - a master internet consultant from the USA, and ALAN FORREST SMITH - a brilliant copywriter from the UK.

Ted:  Welcome Brett. You're an expert copywriter and internet marketer and I wanted to find out what you're really up to right now.

Brett:  Sure Ted, here’s what I’m about most of all today.  I’m about lifestyle.  I’m about showing people how to bring the lifestyle to them. The lifestyle that the internet can provide.  I don’t really think that most people reading this are here to learn about how to use the internet. 

I don’t think they really care about the HTML code which makes up a website.  I don’t think they really care about what goes into actually creating e-books and things like that,  or how to create autoresponders.  I don’t think that’s their main concern.  In fact, I’m sure of it. 

What that is, is the means to an end.  It’s how to get from point A to point B. 

So what I really like to focus on is the lifestyle, about what you really want,
why you go on the internet in the first place. 

How would you like to be able to holiday in Hawaii, anytime you want, using none of your own money?

Ted:  Sounds good!

Brett:  Right.  That’s the real reason we get on the internet. 

Tomorrow, you could book a flight to Hawaii today and tomorrow you’re flying out to Hawaii.  And you might be out there for maybe two weeks, and then you choose to fly back.  And it hasn’t cost you a cent of your own money.

Now, that is exciting, and that’s what the internet can do for you.  And I’ll explain it to you on this call, if you’d like me to, but that’s how it happens. 

How about if you could then fly back to Hawaii another two or three months from now, because you’re feeling a little bit cold or you’re feeling a little bit down or you’re feeling a little bit bored. 

Or you’re feeling a little bit stressed over something, and so you book another trip to Hawaii, so you can roll out the towel, put on your swimmers, grab your surfboard and maybe go and learn how to surf. And just go and experience the heat and the beauty of Hawaii, again using none of your own money.

It’s got nothing to do with the internet.  Nothing about HTML code, autoresponders, web copywriting, anything like that.  That’s really what you’re on there for.  That’s what I’m going to show people how to do. 

Ted:  You are a good prime example, because you are living that lifestyle that you described.  In fact, you have the approach that I think is ingenious.  Set up an income stream and that buys your car.  Set up an income stream and that buys your investment property.  And all of this is with internet money.  Is that not true?

Brett:  Without a doubt, it’s not my money at all. 

Ted:  Lifestyle.  And now your money that’s coming in – because it becomes yours as soon as it comes in – not only is that letting you live the lifestyle, but you’re building for the future too, your autopilot wealth.

Brett:  Here’s the thing.  We talked about how the internet can buy you a holiday; but you’re right, it could buy you a car, it can buy you anything you want, including buying you investment properties, if that’s what you want.

Most people know that if they want to invest their money they should get into real estate.  It goes up in value and it’s a good, solid investment. 

What about this?  What about if you could have an investment property where you didn’t even need to have tenants renting it from you?  But your website pays for the actual investment property, the same way a tenant would, by paying you rent.  And that’s when it gets exciting.

So you can actually have investment properties without all of the hassle of having tenants move in on you, move out on you, damage your property, give you hassles, ask you to change tap washers in the middle of the night and things like that.

Would that be okay for you?  To me, that really sounds a bit exciting.

So your mind can go wild with possibilities.  That car that you suddenly wanted, a Mercedes Benz or a BMW, or if you wanted three or four of them - wouldn’t it be great to be able to set up an online business that actually buys it for you and actually handles the payments on that car, house, whatever? 

That’s really what I’m about, Ted.

Ted:  I like that strategy.  So give us some meat, now.  You said the internet is a means to an end and you’re all about the lifestyle, but let’s talk a little bit about the means.  How does somebody go about getting a website up?  Let’s say they want a BMW.  So they’re going to need $1,000 a month, $1,200 a month. 

Brett:  Here’s what I’ve done and here’s the example that I take people through, because it’s very, very simple and it’s about a subject that I knew nothing about.  This is the one that I make public and take people through step by step. 

There’s a website that I have up called www.ScrapbookingProfits.com  Now, scrapbooking is a subject of which I now know a little bit more about now.  But at the time when I created this business, I knew nothing about it. 

And scrapbooking is basically the art of taking things like the photos you currently have in your albums right now, and putting them into a more illustrated book where there’s extra bits added in, like ribbons and colors and all these different types of card material and paper material, which makes the photo album sensational. 

But what I found out was there is around 140,000 people a month searching for that topic, anything to do with that topic of scrapbooking.

So what I was able to do was create a product based on what these people wanted.  So I set up a web page which asked them all of these details about...“What would you like me to tell you about scrapbooking?” 

In my instance, I created an angle on it, “How would you like to be able to turn scrapbooking into a business?”  So I said...

“Let me know what you’d like to know about starting scrapbooking as a business.”

So what happened is that people then gave me their questions about what they really wanted to know.  Over a period of about five to seven days, I got this list of questions.  And what I did was I gave them to a writer at another website called www.eLance.com. 

And what that writer went and did at eLance, he actually went and researched all of the questions, found the answers, wrote them into an e-book, sent that e-book back to me.  I gave him $800 US as payment for that, because that is what’s known as hiring a ghostwriter.  And it’s done all the time, all over the world, so it’s a normal process.

I then own the book as if it’s mine.  I put the book up onto the internet and I started selling it.  And I’ve been selling it now for around nine to 10 months. 

It brings in consistently between
$1,500 US and up to $3,000 US a month. 

I do no work, other than actually place Google ads (which I did once back when I started). 

Let me just explain that...

I have little Google ads (which are 4 line ads that appear on the right hand side of the Google search engine) which cost me around about 20¢ every time someone clicks on that ad. Once they click on my ad they get taken to my website, where I explain all about this e-book that I’ve created. Those that like the sound of it buy the book at $27 US. 

It's a fully downloadable book - so there's no shipping from my end. They download it straight to their computers.

So I have a little system that actually makes that happen, and the project makes me up to $3,000 US a month. 

That’s pretty much the crux of it.  It’s really as simple as that. 

Ted:  Wow!  That is really interesting.  And that, by the way, one website pays for that BMW, doesn’t it?

Brett:  This is it.  It could be a BMW ... or a new extension on the house ... or even just a donation to charity.  The point is having that money to do with it what you want.  So if you do want the BMW, it’s there.  Or if you do want a holiday, it’s there.  You want to go to Hawaii?  The payments are covered.  And that’s the most exciting thing.

So what’s happened since is that I’ve shown my sister-in-law how to do it.  She's now created a website of her own.  It’s called www.cardmakingbusiness.com.  She’s doing right around about $1,000 US a month.  In fact, sometimes a little bit higher, up to $1,500 US a month, same process, different topic, system works the same.

I showed it to my brother, and he actually has a business now that's starting to come together. Both my brother and sister-in-law both want to stop their jobs and be able to sit at home, like I do, and get up when I want ... and be able to have the business work for them.

So what’s important for the reader or listeners to know is that you need a system that:

1) Allows you to create a passive income out of nothing

2) Allows you to run with very little work

3) Is proven to work, and

4) Allows you to replicate that system over and over again.

This is the vital knowledge which I show people LIVE onstage at the World Internet Summit.

Ted:  Whoa!  I know that's why people are always glued to their seats during your presentation, Brett.  Alright.  I’m going to turn you over to the co-host of this call, Mr Alan Forrest Smith.

Alan:  Thanks, Ted.  Morning, Brett.

Brett:  Hey, Alan. 

Alan:  Listen, Brett, I just wanted you to talk to me right now as if I'm just an average guy, just doing an average job, and I’m not really switched onto the internet.  But I want to do something that you were talking about, Brett.  I really want to make a start doing that. 

What could you tell me to help me actually make a start? 
How do I get started?  How do I start one of these
little "make money while you sleep" businesses? 
How am I going to do that?

Brett:  Good question.  First thing is this:  you have a problem.  As an average Joe, you have a problem right now, that needs to be solved.  That problem is stopping you from making money on the internet.  And here’s what it is:

You don’t have the knowledge. 

That’s the only thing stopping you - you don’t know how to do it. 

Once you have that knowledge, you can do it.  That’s the only thing different.  The only thing different between what I know and what the average Joe knows right now is how to do it. 

Why I tell you that is if you will just put in some time to discover the knowledge ... the how-to ... you’ll be able to do it as well.  Remember, I said one of the most important things is to have a system. 

A system is something which works over and over.  It’s a step-by-step process which works, and all you’ve got to do is put it into action for it to take off.  It’s like buying a McDonald’s franchise.  We don’t need to reinvent how to sell burgers anymore, because McDonald’s has worked at how to do it perfectly to a degree where they have the biggest in the world.  And that is a system. 

So, what you want to learn, is the system of how to do this on the internet.  So obviously, you’ve got to be prepared to sit down and say, “Okay, I’m a beginner, but I'm determined to learn this stuff.” 

Where would you go?  The first thing you’ve got to find out is what the market wants. Not anything to do with the product. 

And here’s where a lot of people actually make the biggest mistake.  They think, “I’ve got a great idea for a product.”  Haven’t you heard that, Alan, where they say that?  “I’ve got an idea for a product.  How can you help me put it on the internet?”  And that is the biggest mistake of all.  That is the wrong sort of knowledge.

What you’ve got to find out is what people are wanting on the internet.  Most of us in business have seen the show called The Apprentice, with Donald Trump. 

In the most recent series, the team which won around 6 challenges in a row were doing something quite remarkable.  They had two very smart women in their team.  And every week when there was a challenge to create a business or they had to solve a problem, they'd go and do a focus group. 

They'd actually go out to say a big department store and start asking customers, “What is it that you want to know about this sort of product?  Or what is a trouble that you’re having?” 

And they won week in and week out, because they found out the problem first, then solved it. Not the other way around.  And the other team still didn’t catch on to their success secret.  They were too busy being creative and making up ideas, hoping to win by chance. 

So I want to tell you, if you want to earn money on the internet the easy way, it’s all about finding out what people out there want first.

I want you to do this right now.  I want you to go to this website, and it’s simply this: 

http://inventory.overture.com

That is the exact tool which all of us marketers use, those who are in the know, about finding out what people want.  We all use it.

So that’s the same tool that that you have now at your disposal.  And I’m talking about the average Joe, you have this tool you can use right now.  That’s what I use, to create the exact website that I’ve been telling you about.  And all of these websites that internet marketers use, do the same thing. 

It means you can go in and type any subject you wanted, and it will tell you how many people a month are searching for that topic.  That is the first step finding out what people want.

Now, if you tried to do that offline, Alan, there’s no way you could do it effectively.  It has never been possible, in the history of the world, to be able to do this sort of research.  And this is where the average Joe now has a chance, because all you need is the internet connection and to know the right website, (which I just gave you) and you are in the box seat for creating a really good product. 

Now, what do you need?  You need the knowledge on how to do it. 

So this is where it’s all relative.  We can only show you so much on these sort of calls, but you need to know there is some knowledge you need to learn.  And if you don’t learn it from me, learn it from someone that and just get in the race by learning it. 

Alan:  That’s pretty amazing, Brett.  Thanks.  Listen, Brett, give us one quick tip we can all use, we can all apply tonight, tomorrow, or the next time we go back to our website.  The one thing we can do.

Brett:  Okay, I would do this.  Apart from going to inventory.overture.com, I would go to another website that’s called www.eLance.com.  And I would check out eLance and I would discover, “Ah, so there really are people out there who will create products for me!” 

At eLance.com, there are designers, writers, just waiting to do your job for you.  When I talked about lifestyle, Alan, I talked about going on holidays, I didn’t talk about doing work.

So what you can do is have these people do the work for you.  They’ll design your website and write your product.  They can even write you a letter which goes on your website.  They can do this for you.

So that is what I would check out and start and get some knowledge about what people want and then about what tools you can use to have your work done for you.

Alan:  Good.  So that’s eLance.com?

Brett:  That’s the one.  It’s in America, but all of these writers from around the world, all of these designers, all of these people want to work for you for really cents on the dollar.  They do the work for you.  It cost me $800 US to have a book written.  To me, that is absolute chump change. 

 There’s a mail order specialist here in Australia, who makes thousands of dollars a week, and usually pays $3,000 to $4,000 Australian to have a writer create a book for him.  He was shocked when I told him what I had done on eLance for about a quarter of what he’s usually paying.

See, you don’t want employees.  You can hire the work in as you need it.

Alan:  Thanks, Brett.  Appreciate that.

Ted:  Brett, I’ve been reflecting on what you’ve been saying.  You really gave a lot of good, interesting stuff.  Some people just don’t even know about a ghostwriter.  It kind of begs the question ... "is that legal?" - which of course it is.

And you’re talking about lifestyle, the rewards of this and everything. Truly liberating stuff.

I’ll tell you what, Brett, thank you so much for being with us today. 

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Well there you go. I hope that gave you some food for thought... and hopefully action too.

Of course, all this is revealed and more in the World Internet Summit Home Study Program available here.   And at any of the LIVE events coming up: www.worldinternetsummit.com

Till the next issue, enjoy.

Warmly,

Brett McFall

©2005 Brett McFall

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