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How to make money from one of
the greatest ... and least-understood ... business-building
secrets of all time
From: Brett McFall
THE MCFALL REPORT
The World's Best Advertising Secrets - MADE SIMPLE
Dear Friend,
This
message is so important, you should read it IMMEDIATELY. It
may be one of THE most powerful articles I’ve ever written
for you.
I have
something important to tell you (particularly if you’re
in business and you sometimes lay awake at night wondering
how to get more money coming through the front door).
Did you
know that...
Rabbits defecate twice?
They semi-digest their meal the first time. Crap it out. Eat
it up and digest it again, before crapping the hard brown
pellets that we see when we go walking.
Amazing,
but true. In fact, disgusting, but true.
But think about this:
Are you a rabbit?
Do you
digest the same “crap” every day?
I
personally see and hear people digesting the same piece of
“crap” all the time - particularly when it comes to one of
the greatest business-building secrets of all time. “Crap”
like...
“No-one makes any money
using the ‘secret’”
That’s
so much bull it’s not funny.
In fact,
let me put it bluntly:
If you do not
effectively use this “secret”
in your business, you are losing tens of thousands
of dollars a year. And most likely, hundreds of thousands.
Now, I
don’t particular mind if you don’t like the secret ... or
don’t understand it ... or don’t know how to use it (you
don’t need to, and I’ll tell you why in just a second).
You know why I don’t mind?
Because
whether you like it or not, the world is moving at lightning
quick speed towards this secret, and they’re doing it
whether you agree with it or not.
They’re
playing there. They’re researching there. And yes ...
they’re shopping there.
Do you know what this incredibly misunderstood ..
but amazingly powerful ... business-building secret is?
Did you
know that 55 MILLION PEOPLE use it at any one time?
*Forrester Research 2004
Yep.
Everyone
from farmers to housewives. From househusbands to Doctors.
Home business owners to WHOEVER. They’re gravitating towards
it ... FAST. And growing more and more reliant on it. In
fact, they’re spending hundreds of millions of dollars.
This
business-building secret is:
The internet.
Oh and
before your subconscious mind tells you that you’re not
interested ... wait till you discover what I’m about to show
you.
(Do
you think I’d be talking to you about it, if I didn’t think
it could help you? Good, now...)
Tell me this: HOW MANY OF
THOSE 55 MILLION PEOPLE would you like to shop with you?
Maybe
... 0.1%? (That’s just 1/10th of a percent)
Would that be okay? Well
that’s 55,000 people my friend. Reckon you could
improve your bottom line a little bit even if just a small
percentage of these people shopped with you?
It’s a no-brainer right?
Yet many
business owners make the absurd decision not to listen for
even 5 seconds about how to grab hold of this growing crowd.
The “technology” scares them off. But who cares about
technology? Only the medium changes, not the principles
of business.
These
are the same people, I might add, who then go and throw-away
$10,000-$40,000 on a Yellow Pages ad that gets ignored like
yesterday’s news. Now that’s absurd.
Let me
put this another way ...
Would you love
to be able to advertise
your business on TV?
That’d
be cool right? Particularly if you could reach that same
quantity of people - 55,000 - and invite them to come in to
your business, yeah?
Wow,
that’d be great. Except of course for the $100,000-$250,000
price tag you’ll be slugged for the “opportunity” (read
as, “gamble”) to reach these people (and you pay that
whether anyone responds or not).
Are you crazy?
What if
I could show you how to reach this many people and ONLY pay
for it AFTER they’ve come to you. So, ONLY after you’ve
succeeded in getting them to respond (in other words,
paying for results, not advertising)? Would that be a
better investment?
And what about if you could do it for a fraction of the cost of TV
advertising?
So...
you’d get the exposure and custom that you currently want
from TV ... AND ... you’d get it at bargain basement rates.
How?
It’s staring right in front of you!
Using
the internet you could put your business in front of tens of
thousands of people who right now don’t even know you exist.
Maybe you’ve already tried and maybe you’ve failed. Well,
are you going to give up? Can you really afford to?
Now
perhaps you’re thinking: “What good would the internet
be to my business anyway? I only sell to the local area -
how am I going to sell anything to the world?
Well,
lets look at an example, shall we?
Okay, let’s say you’re a
hairdresser...
(it’s a
good example because we all know what a hairdresser does for
a living)
Now, how
the hell is a hairdresser going to cut someone’s hair in say
... Swaziland?
Answer
is, they aren’t going to.
The
"swazians" can get their own hair cut, okay? But what you,
as a hairdresser, could do is this:
R
Offer them
... and anyone else around the world ... an audio product
on how to care properly for their hair (e.g. “Hairdresser
Reveals 5 Easy ... and Natural ... Trade Secrets For Keeping
Your Hair Silky Smooth And Tangle Free”).
Now, what if you charged only
$4.97 for the 20 minute long recording that you make on your
own computer with a teeny-tiny cheap-as-chips microphone?
Oh, and what if you made it downloadable so that you had no
delivery costs? And, what if just 1% of that 55,000 people
took you up on your offer?
Let’s see: 1% of 55,000
people = 550 little souls
And if each of them buy your
$4.97 product, you’ll make $2,733.50
Hello?
Did you read that? That’s...
$2,733.50!!
And
we’ve hardly even started!! I’ve also been conservative
haven’t I? I didn’t say 50% of the people online would buy
your product. I said let’s suppose that you were able to
reach just 1/10th of a percent of people online...
... and then only 1% of
THOSE folks ....
... took
you up on your offer. $2,733.50 is what you could make while
you sleep.
Do you
see the potential here?
Now, it
doesn’t matter if you’re not a hairdresser. You at
least know what a hairdresser is ... and the best
part is, this income has nothing to do with them carrying
out their profession of hairdressing. IT’S AN INFORMATION
PRODUCT based on knowledge which is already in their head.
So how
you need to think is:
“What knowledge
is cooped up in that little
brain of MINE that could be valuable?”
Just
like the hairdresser, you probably have some knowledge which
could benefit others, right? Well, why not let the world
gain from it. Not just your local neighbourhood. Or the
“target market” that your local newspaper sales rep says
you’ve got.
Think
bigger than that. Yes, the world really is your oyster
(your Mum was right!).
I
personally sell information products - virtually
identical to the hairdressing idea I just gave you -
right around the globe. Except I sell them for $99 ... $397
... $2,000 and more. And based on what we’ve just talked
about, you don’t have to be a mathematician to realise the
business potential there, true?
One of
those products alone made me $180,000 over 3 months in 2004.
Solely through the internet. Solely through one information
product. And to people in 5 different countries. What’s
more, the cycle can continue for as long as I keep the
website up.
Now, do
I say that to impress you? No, I couldn’t care less. I let
you know this because:
I CAN’T write advertising
for clients anymore. I DON’T write copy for clients anymore.
But I
can still help people in another way. And so can you. If you
know how.
What if
you were to start out with a $4.97 product. Then as you got
confident, increased the value to say $49.97. Perhaps
adding more information and tips ... perhaps some more audio
... or video.
Can you
do the math?
If you
use the same conservative conversion rates, you’d be talking
not $2,733.50, but...
$27,483.50!
How
would you like to add that to your bottom line? And all with
NO EXTRA STAFF. And no SUPERANNUATION to pay. And no HOLIDAY
PAY, etc, etc.
The
internet becomes your employee.
And a very important point is: we’ve only talked about the 55 million people online at any one time.
Not about the cumulative total over a week, or a month. The
numbers are simply staggering.
Well I
have some other news for you:
YOU DON’T NEED TO KNOW ANYTHING ABOUT THE INTERNET IN ORDER
TO START YOUR JOURNEY!
Now
you’re probably thinking, “Okay McFall, you’re pushing it
now!”
But I’m
not. Here’s why:
I’m here
to tell you that you do not need to become a computer geek
in order to create an internet based business ... or
supplement your current one ... through the internet.
“Huh?”
Well,
what you NEED to know is where all the pieces go.
You DO
NOT need to know how all the pieces operate. It’s like this:
You want to be the
GENERAL of the army ... not the soldier in the trenches.
Read
that again. It’s important.
That’s
right, if you just knew how all the pieces fitted together
to create a powerful web presence, you’d already be ahead of
99% of the world. Why? Because 99% of the
world thinks they have to “know computers” in order to make
a business out of the internet.
Wrong. Wrong. Wrong.
You just
need to understand the principles. You can get any
half-computer-literate person to do the rest for you. To
fight the battle. To put all the pieces together.
You need
to be the GENERAL of the army. Not the soldier in the
trenches. Okay?
Now,
being the soldier can be a lot of fun (I sure love it -
but that’s my choice). But if it’s not your cup of tea,
you don’t have to do it. The internet world has some of the
most helpful people anywhere, just ready to help you out.
Ever been into an
electronics store before?
Where
the staff who work there actually LOVE electronics? So
they’re not really salespeople like you’d find in K-Mart or
Big W or Walmart etc, who are just “getting their hours in.”
But people who will actually stand there and tell you about
why Light Emitting Diodes actually light up the way they do.
They
love it. And they love to tell you all about it
(unfortunately it’s usually while they’ve got 5-10 people
waiting in line for service - but that’s not the point).
The
internet ... for some reason ... is FULL of people
like this. In fact, there’s never been a community like it
anywhere before in the history of the world.
One
forum that I visit a lot has over 3,800 messages. All
“question & answer” messages. People helping others. NO
advertising. Just people asking questions about stuff they
don’t know - and others who do know, freely giving of their
time and expertise.
It’s
great. And it’s reassuring when you need help.
Which
all means ...
You don’t need to know everything about the internet
in order to turn it into a profitable business for you.
Now, I
gave you just one idea of how a hairdresser (or anybody
really) could create a business on the internet. I could
give you stacks more.
Like,
for instance:
R
Do you know
you could sell other people’s products on the internet, and
they’ll happily pay you 50% of sales?
Yeah. You could check out
which products are selling well on the internet, and join
their affiliate program. Which means you could instantly
become a sales person for them on commission.
Just go to
http://www.clickbank.com
and check it out.
Thing is, if you know a few
secrets, you could actually outsell them! And yep, they’ll
pay you 50c for every dollar you help them earn. No
franchise fees. No licenses. No nothing. Isn’t that
interesting?
Now pause for a moment and follow me...
Take
your right arm and stretch it out in front of you. Close
your hand and point out your index finger. Now bend your arm
and bring your index finger to your chin. Hold it there.
Now, say it with me... “Hmmmmmmm.....”
Next...
R
Do you know
that just by emailing a newsletter (where you give away
good information) to your prospects and customers,
you’ll naturally make more money?
Yes. Simply because you contact your customers more often
and make them offers, they’ll spend more with you. It’s just
a fact. You don’t even have to ask for the sale.
Before the internet you had
to send letters. Which were time-consuming, costly and slow.
Today ... you can do it all in the next 5 minutes if you
wanted to. Via email
Yet the principles still
apply. Keeping in front of your customers regularly
increases your sales.
“The Lazy Way To Advertising Riches”
is a course of mine. I never mention it. It just sits on one
of my websites. I don’t even run advertising for it. And
believe it or not, whenever I write an issue of my
newsletter - I get 2 or 3 sales. Now understand, I don’t
refer to it in any way!
Just by the mere fact that
I’m communicating with my subscribers, I get sales. That’s
it. Would you like that in your business?
The internet can do it for
you in a jiffy.
Okay, am I starting to get through here?
Isn’t it time you at least took me seriously and just got a
whiff of what you could do by using the internet?
Have you
perhaps already tried some “stuff” on the internet and
you’re struggling? Well why is that? 2 reasons:
-
You haven’t put into
action what you know (so you’re procrastinating),
or
-
You still don’t
completely understand how to do it (so you don’t have
the skills to do it properly yet)
Well
what are you going to do about that situation? Have you
achieved your goals yet? Are you rich yet? Are you waiting
for the good fairy to come along and make it all better? Or
do you need to take action right now to get things moving in
the right direction?
R
What if you
could discover how to create your own audio information
product that you could sell for $4.97 ... or 49.97 ... or
$499.97? Might that be useful?
R
What if you
knew how to make 50% commission on hot selling products that
virtually sell themselves?
R
What if you
knew how to send out a newsletter to thousands of people at
once? All in less than 5 minutes?
R
What if you
could ask every single question you have, and have it
answered on the spot?
Could sure change your
results right?
This
year I’ve been involved with bringing some of the biggest
seminars to this country that have ever been seen on this
misunderstood topic - the INTERNET. Have you attended
one yet?
Seminars
that have been sold out WAY before the start date. Seminars
where the attendees have left with their minds absolutely
blown. Gob-smacked at what they discovered. And loaded up to
the gills with information that could literally change their
lives.
If you
haven’t taken advantage of this, why not? Are you sure that
blocking this sort of cutting edge information is doing you
good?
If not,
then you need to do something in the next 60 seconds. I’ll
tell you what in just a moment.
Let me
ask you this:
Would you be prepared to
listen?
Would
you be prepared to just listen to how you might be able to
change your current world?
You
know what? I think
you just might. You’ve listened up to this point. So you
must have a slight bit of curiosity about this incredible
marketing tool and business medium - the internet.
What you
need to do is take that “interest” and turn it into a...
... DECISION.
And
that’s what I want you to do right now.
I don’t
want you to buy anything. I don’t want you to hand over any
cash. I don’t want you to put your life on hold. I
don’t want you to do anything but make a decision.
A
decision to take the first step.
Right
now, stop what you’re doing and go to this website:
http://www.worldinternetsummit.com
The best
of the best are here. And quite frankly, you need to be
there too. Even if only for the incredible mental
stimulation.
And it
doesn’t even matter if you disagree with everything I’ve
said here, you owe it to yourself to at least find out about
this. It’s too big an opportunity, don’t you agree?
What
have you got to lose?
Except
thousands by NOT finding out about it. By not tapping into
the world wide web. By letting those 55 MILLION PEOPLE shop
with someone else and not you.
I
suggest you find out what it’s all about. THEN ... and only
then ... make a decision either way. But at least do
yourself a favour and know what you are or aren’t missing
out on.
What
you’re about to find out at
http://www.worldinternetsummit.com
could literally be a turning point in your life. There’s a
reason why this event can travel all over the globe playing
to packed audiences. There’s a reason why many are trying to
copy it. Because smart people the world over are desperate
to find out HOW to become the General of their lives.
Are you?
Do you
want to be the general of YOUR life?
If so,
then do yourself a favour by clicking below right now...
http://www.worldinternetsummit.com
Whether
you do or don’t won’t make a huge difference to my life. But
I certainly hope you decide get in the race for your sake.
It’s in moments like these that your future can change
forever. And all it takes is to change the amount of
knowledge in that little ball of grey matter in your head.
Warmly,
Brett McFall
©2005 Brett McFall
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