A Simple Little Secret For Taking
All Those Good Ideas Stored In Your Peabody Brain ... And Turning Them Into White-Hot Copy That People Can't Stop Reading ... Even To Go To The Bathroom!

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From: Brett McFall

THE MCFALL REPORT

The World's Best Advertising Secrets - MADE SIMPLE

G’day my friend,

Hey, wouldn't it be cool to write advertising that was so compelling that people literally couldn't put it down? Even if they were busting their pants to go to the toilet?

Kind of a predicament to put them in, but wouldn't that be amazing to command such power with your words?

Well what I'm about to tell you is so powerful, that no matter if you sell:

• On the internet
• In the Yellow Pages
• Via Email
• Newspapers
• Magazines
• Radio
• TV
• Or just good ol' direct mail...

... you could make a quantum leap in your ability to write captivating copy ... and a mega-increase in sales. Yes, I'm talking about doubling or tripling your current sales using this technique.

So listen up my friend if you want an inside technique for writing "white hot" copy.

You know, I'm friends with people who have spent years trying to write copy this good. And still, it's as boring as hell ... completely self-indulgent ... meaningless ... and totally UNrivetting.

But it doesn't have to be that hard.

Goodness, all you're really doing is selling in writing. You're not trying to locate the furthest moon from Jupiter on a starry night.

Now, if you've ever seen me speak LIVE, then you may have witnessed my magic  copywriting formula  - "B.U.R.P.I.E.S." This is the secret formula that I was using for years without realising it. Until I sat down and worked it all out into a system that nearly anyone could use.

Well you just never know, I may release that formula here soon too (only if you're good girl or boy ... VERY good, that is). But that's not what this lesson is about. Why? Because write copy with my formula and you'll do very well. That's for sure.

But if you don't have this other secret, then you won't be pumping on all cylinders.

By the way, if you're dead lazy and you want most of the work done for you, grab my first ever piece of software which makes writing copy as easy as humanly possible - it's called "B.U.R.P.I.E.S. For E-books" and the reviews coming in for it are blowing me away.

Go get it now at: http://www.burpiesbybrett.com

Now, here's what I want you to know about writing copy that glues your prospect's eyeballs to your words:

You won't sell much if you
don't write like you speak

And I'm going to show you how to do that right now. But do you know what "writing like you speak" actually means?

SIMPLY: It means your advertising needs to have a conversation with your reader.

How many pieces of advertising REALLY "talk" to you.

For instance, we're "talking" right now, aren't we? Doesn't it feel like I'm "talking" to you? This copy isn't stuffy or boring. It's like a conversation. In fact, many people say to me that when they read my copy they can actually "hear" me in the words.

Fancy that.

Because this is exactly what YOU need to be doing.

A little aside comment here:

One thing you've got to be careful of these days is the "hypnotism of technology." What do I mean by that? Well, it's the fact that every week there seems to be some new way to communicate or market to your prospects (especially on the internet).

Whether it' using video ... audio ... instant messaging ... pod casting ... skyping ... buzzing ... or whatever else. All just different ways to communicate to your customer. Bottom line is though:

The old copywriting principles still apply.

Look at me: I'm up to my eyeballs in internet technology. In partnership with Tom Hua, I put on arguably the world's best internet marketing seminars. Filled with the latest information of what's hot and what's not in internet marketing.

Yet, look at this webpage. Simple. Straightforward. Easy to read. Easy to understand. And at the end of the day, not much different than a "letter" you'd receive in the mail from a friend.

And THAT is what's important. You see, you could actually write just text on a page. No formatting. No graphics. And you could still bring in money. The technical stuff just adds fluff and glitter (it can also increase sales, but it's always SECONDARY in importance to the way you communicate your sales message).

The answer to making as many sales as you
ever want simply lies in communicating
with your customers better than your competitors.

Which means... writing compelling copy.

You can last for a while at the top getting ranked high in search engines ... placing Google ads ... being in the first few pages of your Yellow Pages section ... adding colour to your press ads ... creating a stir using publicity, or whatever else.

But not long term and not consistently. Why? Because ANYONE can match you. Yep, anyone can copy you ... spend as much money as you ... and follow your every move.

BUT NO-ONE CAN BE "YOU" ... or take on your personality ... your style ... your sense of humour ... your approach and attitude to life.

Therefore, you can stand above the crowd JUST by communicating in your own way.

Never forget that.

Copywriting is simply THE most profitable skill you will ever learn.

So how do you make your words
sound and read like YOU talking?

Introducing my ... "Talk-Write Method."

Here's what it's all about:

Okay, so you want to start off your sales letter or your ad. And right here most folks go for the "Dear Sir ... Dear Friend ... or Dear [first name]"

Nothing wrong with that. I've used it for years, and it's miles better than "To Whom It May Concern." That's dreadful. But here's how to take your copy to the next level.

You simply want to talk-write your opening to your sales message.

So ... if you'd normally SAY to someone ... "Hey, how you going?" in normal conversation. Then you'd write that down for your opening.

Have I lost anyone yet?
 

Now, before you start piping up and whingeing... "My English teacher never taught me that!"

Relax. She also never taught you how to make money hand over fist either. I, on the other hand, do. So we're even, okay?

Moving on ... let's take the next line in your sales message.

I want you to imagine that your prospect is right in front of you. Can you see them? Get a mental picture of them sitting right smack bang in front of you. See their hair. Their face. So close you can smell their breath. Yuck.

Now, what would you say to this person if you wanted to introduce them to your product or service? If you were to tell them that you wanted to sell them something, they'd run a mile, correct? Okay.

Well, in this conversation there are 2 teeny-tiny little rules to remember.

1) YOUR PROSPECT CAN'T TALK BACK TO YOU ... and...

2) THEY CAN LEAVE WHENEVER THEY WANT.

So you've got to perform from the word go.

For instance, a good way to talk to someone who you are going to tell about your product or service is like this:

You TALK it out ... you WRITE it out.

Get it?

Don't talk about the weather. Make comparisons with Greek mythology. Or try and defer their attention to something totally unrelated (man, so many people do this and rabbit on for paragraphs - BIG MISTAKE).

Just get to the point, the way you would IN PERSON. Remember, they can LEAVE whenever they want. So you must respect their time in order to get them to stay.

The important thing about my "Talk-Write Method" is that it overcomes that fear of staring a blank page (every copywriter's worst fear). You simply write what you'd say to a person if they were in front of you. Then of course you can go back and edit it later.

The main aim is to move you
AWAY FROM worrying about "what to write"
and TOWARD "writing what you say"

It's also to get you AWAY FROM copying what I say to write, or any other copywriting guru (are there any others? ;-)

And TOWARD what you would normally tell prospects. It's about bringing out the real YOU.

So that:

So the process is:
 

1) See your prospect before you

 

2) Think about what you'd normally say FIRST to get them interested in your product or service

 

3) Write it down in exactly the same words

Then...

1) See your prospect before you

 

2) Think about what you'd normally say NEXT to them

 

3) Write it down in exactly the same words

Then follow that process until your ad is written. And of course if you use my "B.U.R.P.I.E.S." formula ... or have my Ad Pack ... then everything will be in the right order. The point however is to get it down in YOUR words and in your regular conversational tone.

What To Do If You're A Real Formal Business Person Whose Afraid To Even Speak To Your Customers In A Casual Tone

Get over yourself.

That's it. Just get over yourself. Stop taking yourself so seriously. And start communicating in the nice and easy way that you talk to your family ... your friends ... yourself even.

Why? Because your boring business spiel puts people to sleep. And it's about time someone told you. So there.

Liven up bud. And use the simple techniques the rest of us to make our customers feel at ease. Still maintaining respect between us of course, but making them feel that "we're talking" here. Really "talking." Got it?

Honestly... what you've just read could very well be the most important piece of copywriting info you read this year. It could literally catapult your writing skills through the roof.

So when are you going to try it?

Right now? Good.

Just write a one page ad on what you currently sell. Or write a sales letter if you're up for it. And wait till you see how much easier my "Talk-Write Method" makes it.

For instance, when it comes to writing benefits:

See what I mean?

What about writing your guarantee?

Or whatever you'd say in person.

Remember:

1) See your prospect before you

 

2) Think about what you'd normally say to them in person

 

3) Write it down in exactly the same words

And if for some reason you can't do this simple process, then RECORD yourself in to a little digital recorder. Then write it down later.

You won't believe how this method will enhance your copywriting. You actually have a copywriter within you. Yeah. You do (trust me).

And my "Talk-Write Method" is the exact same method I use to write these words to you right now. I think what I'd say to you if you were here with me at this moment, then I write it.

Which is completely different to what most people do. They'll sit down and "write." Seriously "write." Making sure everything sounds perfect. And all the "i''s" are dotted, etc etc ... blah blah blah.

And then wonder why their copy just doesn't "sound right."

Well now YOU know why.

This method is super simple. But devastatingly effective. Hop to it my advertising friend and let's see you create some "killer" copy that stops people from going to the bathroom (well, you know what I mean).

Warmly,

Brett McFall

©2005 Brett McFall

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