How To Literally Whack Your Prospects
Over The Noggin, Swiftly Remove The
Cash From Their Pockets ... and have
them love every second of it!
To hear my personal
message to you
just click on the "PLAY" (4) button above
From: Brett McFall
THE MCFALL REPORT
The World's Best Advertising Secrets - MADE SIMPLE
G’day my friend,
I’m sitting here in my office. The weather is beautifully
warm (if you live here in sunny Australia, that is) …
and as I look outside my window a fat old kookaburra is
sitting on a fence scouring the grass for bugs. I’ll tell
you something – a kookaburra is one captivating bird to
watch.
Now, a few weeks ago I jetted off to the USA for a
copywriting seminar. Not just any ordinary seminar, mind
you. But a copywriting bootcamp held by the one and only …
… Gary
Halbert!
Have you heard of him?
Well if you haven’t, you should now make it your business
to find out everything you can about Gary Halbert. I’m not
going to tell you how. That’s for you to decide.
Heck, surely you’ve got some time in your day to search
on the internet, haven’t you? Well do yourself a favour and
do some research on this guy.
Hey, do you think I’d fly to the States for 3 days just
for any old person? In fact, there are only about 3
marketing masters I’d fly all that way for. And Gary is one
of them … obviously.
Now, you might be wondering … What did I learn? Was it
worth it?
Well I can tell you that it was a massive insight into
the life of one of the true legends of advertising.
For 2 and half days Gary poured out secret after secret.
In fact, I think that many of the secrets he gave out went
over the heads of a lot of the attendees there.
But not mine! So why is that? Well, as a copywriter of 14
years, I was attending the seminar in an "advanced state."
What I mean by that is, there weren’t many copywriters in
the audience. A lot of marketing savvy business owners mind
you (each with a fair degree of advertising knowledge),
but very few who were already fully talking “Gary’s
language” before they arrived.
What that meant for me was…
In my estimation, I picked up little gems of knowledge about
every 10 minutes. In fact, my 25 dense pages of
hastily-scribbled notes is testament to that. Little light
bulbs were exploding in my head as more and more pieces
fitted together.
For instance, here’s just a snippet of the money-making
knowledge Gary spat out like cash register receipts on
Christmas Eve…
… word-for-word sizzling offers … precise details for
tripling the response of sales letters … the exact
temperature your room should be at to write killer copy …
what type of music to have playing in the background in
order to pump out butt-kicking sales material … how a
website should look if you want maximum sales (I’m just
quickly flicking through my notes here) … the best way
to make a sale on the net (this secret really amazed me)
… a marketing tool even more powerful than a “FREE
REPORT” … something so simple, but amazingly more effective
than advertising in a publication which your market reads
intensely … which type of bullets outsell others by 3 to 1 –
and so much more.
Does that sound like information
which could make you a buck or two?
Now, I’ve gotta tell you something: 90% of the stuff Gary
talked about, I not only knew but had been using to help my
clients and myself make tens of thousands of dollars for
many years. But you see, it was the other 10% which made ALL
the difference. And which made the whole journey worthwhile.
You see, I discovered how a person like Gary Halbert …
THINKS.
What I learnt was not so much
“WHAT TO DO” but more… “HOW TO THINK.”
And that my friend is so powerful you cannot begin to
imagine.
If you ever get the chance to be with the best in your
industry – someone who you think might just have something
to teach you (no matter how small), be prepared to
climb over the highest mountain to discover what it is.
You see, you can never know everything. And even if that
knowledge might improve your understanding by only 1% … or
2% … or even by 10% (like in my experience) – it
could give you the edge which makes all the difference.
Look at me … I was prepared to fly half way round the
world to hear what I wanted to know. Would you be
prepared to do that? Would you truly fly out at a
moment’s notice in order to hear advice from the best in the
world?
You’d be crazy NOT to, wouldn’t you? Especially when that
knowledge could make you many, many times the cost of
getting that information.
Let me ask you something: Guess how many people
from Australia traveled to Phoenix, Arizona to hear Gary’s
talk?
5? … 10? … 20 Aussies?
Nope. Just one. Little ol’ me.
And now what that means is this:
My clients will have a distinct
advantage over ANYONE who doesn’t have me write their ads.
For 14 years I’ve tested and measured the best knowledge in
the business, and turned it into millions of dollars. Now
I’ve just added to that knowledge.
And I urge you to do the same. Have the foresight to do
whatever it takes to get the best knowledge in the world.
In fact, right now I want to reveal to you one thing I
discovered which could result in HUGE wads of money being
deposited into your bank account.
(Hey, now there’s 2 kookaburras sitting on the fence
looking for a meal – must be good eating here!)
And this amazing tip is not so much a “formula” for you
to use, as much as it is an understanding of what you need
to do.
Why’s that important? Well, if you’ve read any of my
materials before, you’ll understand that I teach
“principles” of marketing. Now why do I that?
For one very clear and simple reason…
Because I want you to become self
sufficient. So that you don’t have to rely on anyone in
order to market your business.
Even me!
Sure, you’ll never stop learning. But I’m always teaching
you stuff which helps your understanding grow – so that you
can become a smart marketer in your own right.
I teach you “principles,” because they always work. And
here’s what I mean by that:
“Practices” (as in, “do X and Y, and you’ll get Z
result”) may work now, but when conditions change,
you need a knew “practice” to counter the new problem.
“Principles” however, work across the board. They’ll work
in 2 years time … they’ll work in 20 years time.
So while I’ll always give you killer tips you can use
immediately, “principles” are always the underlying factor.
And this secret I’m about to reveal to you is no
different. You see, one blinding flash that really lit up my
mind about headlines at Gary Halbert’s seminar, was how much
…
… you truly need to ASTONISH your prospects.
And let me tell you “why.” See,
virtually no-one lives a remarkable life.
On the whole, we each live average days … doing average
things … and spend average lives doing nothing spectacular
(not you of course, right?).
People are starving for substance.
Which creates a fantastic opportunity for someone like
you to be the one thing in your prospect’s day which truly
ASTONISHES them! Not just “attracts their attention” … but
literally whacks them over the noggin with something so
amazing that they can’t help but tell their family and
friends about it.
Wouldn’t that be a great thing to be able to do?
Well lean a little closer and look at how some of the
best marketers in the world do it with their headlines…
Amazing
New Diet Book Reveals A Revolutionary Technique To Lose
Weight Rapidly … A Technique So New, Your Doctor Doesn’t
Even Know About It!
Now, that’s a headline which is crying out to be read,
right? Here’s one that master copywriter, John Carlton,
revealed on stage too…
Amazing
Secret Discovered By One-Legged Golfer Adds 50 Yards To Your
Drives, Eliminates Hooks And Slices … And Can Slash Up To 10
Strokes From Your Game Overnight!
This ad has run successfully for over 8 years! Now, would
you class this headline as “astonishing?” Bloody oath it is!
Here’s another headline John wrote…
Mysterious Arizona “Human Computer” Humiliates Wall Street
“Experts” for 21st Consecutive Year!
Look at the power of the word “humiliates.” A word that
instantly evokes emotion.
Here’s a couple of headlines I’ve written for some of my
clients since my return…
REVEALED!
The Sneaky Little Secret Banks Use To Turn Their Foreign
Exchange Mistakes Into YOUR FAULT! (What you’ll discover
here could be the
most important news you read all day!)
Or this…
The
Embarrassingly Simple Secrets Of An Expelled High-School
Rebel, Who Consistently Makes $27,000 On EVERY House He Buys
In Just 2 Short Years … And the best part? You can see how
he does it for FREE!
And a headline for my latest book…
The
Astonishing Secrets Of A Western Sydney Nerd … Who Failed
His High School English Exam … Yet NOW Writes Ads That
Bring In Thousands Of Dollars In Sales EVERY TIME!
So … do I make my point? Nobody … but nobody … writes
these kinds of headlines in Australia (and if you live
outside Australia, I doubt you’ve ever seen killer headlines
like these before either).
But YOU can ... now. Now that you realise the power of
astonishing your reader.
You can be the only one in your industry pouring out
absolute gems like these that have people glued to your ad
and reaching for their wallets.
Question is: How hard are you prepared to
work at it?
If you’re not, then find someone who will. But if you are
going to do it yourself, then make your headlines edgy. Make
them astonish your prospects. Make an impact.
That’s all for today. There’s so much more to tell you
about this subject, that I’ll look for any excuse to come
back to headlines. And I will.
